Infographic Design

The power of infographic design

Infographic design connects you with your audience in powerful and engaging ways.

  • It turns complex data into instantly graspable takeaways.
  • It quickly conveys the benefits of new approaches and products.
  • It transforms detailed research and complex insight into easy-to-understand visuals.
  • It delivers results and ROI at every stage of your sales pipeline, from discovery to buying decisions – and on into onboarding to retention

Our infographic designers love creating infographics because they work so hard and quickly for you.

  • They grab people’s attention in a memorable, shareable and even loveable way.
  • They make people stop, think and interact with your brand.
  • And they can be easily repurposed, recut and reformatted for continued use across your marketing materials and channels

We’ve provided highly visual stories and snackable insights for:

  • Digital transformation
  • Renewable energy
  • C-suite restructures
  • Banking and finance
  • Artificial Intelligence
  • Connectivity
  • Sustainability
  • Healthcare and life sciences

Want to spark new conversations and build your brand with infographic design?

What is infographic design?

Infographic design is the presentation of complex information or data in a highly visual and engaging way.

Our infographic design starts with an understanding of the needs of your audience, is based on detailed insight into the information you need to convey, and keeps your business outcomes clearly at the heart of our structure and design.

Using imagery, data visualisations and a clearly defined narrative flow, we deliver an accessible, easy-to-understand, persuasive and memorable overview of what you have to say – using minimal text for maximum impact.

How does infographic design work?

Infographic designers tap into the shortcuts that visuals offer to aid the comprehension and retention of complex ideas and data.

  • Engaging infographics quickly capture attention. To gain several minutes of user attention, your value proposition must be clearly communicated within 10 seconds.
  • Visual infographics rapidly convey information. An image can be understood as much as 600x faster than using words alone.
  • Images used in infographics promote better understanding. Research shows that the introduction of images boosts understanding from 70% to 95%.
  • People share and interact with infographics. Visual content promotes engagement, through social shares, clickthroughs, and dwell time.
  • Infographics convince and build trust. People are more likely to trust and believe information when it’s easier to understand.

Infographic designers tap into the shortcuts that visuals offer to aid the comprehension and retention of complex ideas and data.

How to use your infographic design

There are so many ways you can demonstrate your thought leadership and quickly outline the benefits of your approach using infographic design.

  • Provide a quick overview of a topic.
  • Explain a complex process, structure or argument.
  • Display your research findings or survey data.
  • Summarise a long blog post or a detailed report.
  • Compare and contrast multiple options.
  • Raise awareness about an issue or cause.

Infographic design can also be used to support every aspect of your marketing.

  • It can be used online as a standalone piece or as part of a blog post.
  • It can be a part of your printed sales materials or used as a summary of research findings in a printed report.
  • It can be used to promote interaction and shares in your social marketing channels.

Our infographic designers will ensure that your infographic has a long life and will continue to add value by being repurposed.

We provide you with all the assets you need to gain the best returns from your investment in visual content.

  • Elements can be used to support blog posts – or even have blog posts written about the information they contain.
  • They are ideal for illustrating printed material – particularly as they can condense long sections of text into simple-to-understand illustrations.
  • The visual appeal of infographics makes them ideal to use when creating social posts.
  • Company presentations can be based on vivid graphical elements to quickly drive home key points.
  • Explainer videos can repurpose your infographics to create short, compelling video content.
  • Sales materials can be easily created from infographics offering comparisons, processes or market information.

Ready to start your infographic design?

Types of infographic design

The beauty of infographic design is that it can be used effectively throughout your sales pipeline to achieve a number of different business outcomes. Below are the main types of infographics we can create for you and some of the ways they can support you throughout your sales cycle.

1. Statistical infographics

Used for:

  • Demonstrating thought leadership to your market through the distillation of data contained in a piece of complicated research.
  • Highlight your market position or growth.
  • Share data that supports your proposition.

2. Process infographics

Used for:

  • Simplifying new customer onboarding.
  • Describing complicated industrial or medical processes.
  • Outlining recruitment stages or a restructure plan.

3. Timeline infographics

Used for:

  • Demonstrating thought leadership to your market through the distillation of data contained in a piece of complicated research.
  • Highlight your market position or growth.
  • Share data that supports your proposition.

4. Comparison infographics

Used for:

  • Demonstrating thought leadership to your market through the distillation of data contained in a piece of complicated research.
  • Highlight your market position or growth.
  • Share data that supports your proposition.

Our infographic design process

Magnifying glass focusing on a purple puzzle piece in an infographic design.

1. Understand

We work closely with you to define your objectives and audience and explore the content that you wish to use for your infographic – or research and outline this create it. content if you need us to 

A stylized infographic design of a pen nib with a linear structure above it, possibly representing a connection or creativity concept.

2. Visualise

Next, we head off to the drawing board and start creating the visualisation techniques, narrative structure and graphics that best fit your content, audience, brand and objectives.

Hand presenting a four-piece puzzle circle in an infographic design.

3. Show

We’ll show you a sample of the infographic design and check you’re happy with our direction.

Colorful abstract infographic design with concentric circles and crosshair.

4. Complete

Only then will we design the whole piece, make any edits you need, and ensure you have all the assets you need to repurpose and promote your infographic.

Here’s how we’ll partner with you to create infographics that deliver:

  1. We work closely with you to define your objectives and audience.
  2. We ensure we understand your brand style and tone of voice.
  3. We explore the content that you wish to use for your infographic – or research and outline this content if you need us to create it.
  4. Next, we head off to the drawing board and start creating the visualisation techniques, narrative structure and graphics that best fit your content, audience, brand and objectives.
  5. Once we have an idea of presentation, we show you a sample of the infographic design and check you’re happy with our direction.
  6. Only then will we design the whole piece, make any edits you need, and ensure you have all the assets you need to repurpose and promote your infographic.

Through this collaborative process, we ensure your infographic is:

  • On-brand
  • In line with your business objectives
  • Tailored to your audience
  • Ready to be used in a variety of ways to deliver results and ROI
Infographic brochure displaying statistics and visual content related to the energy transition, including electric vehicles, job creation, and investment figures.
A person holding a tablet displaying a visual content infographic on the importance of DE&I (diversity, equity, and inclusion) in the workplace with key survey findings highlighted.
A digital presentation slide about the "inclusive internet index" featuring text, charts, and infographic design related to internet inclusivity and usage trends.

Why use NWC Design for your infographic design?

Non Wood, NWC Design Founder

NON WOOD

Founding Director, NWC Design

“At NWC Design, we bring over eight years’ experience of working with organisations like yours to deliver over 1,000 infographics to the audiences you are interested in.

Our visual storytelling expertise, data visualisation creativity and information design specialists work with you to ensure your infographics are tailored to your objectives and audience – and we equip you with all the assets you need to make them work as hard as they can in your markets.

“I would like to thank you and your team for your creative designs and top-notch quality of your work, and of course, for always being so collaborative and easy to work with!”
Yuxin Lin, Formerly Senior Manager, Policy & Insights
Economist Impact

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