No flippancy intended but a thought leadership campaign requires some thought. Part of what makes the work exciting is that we must be innovative. For some of our clients, the endgame in thought leadership activity is getting the audience to sign on the dotted line and become customers. For others it is more a question […]
Thought leadership campaign assets: Reach farther, achieve more Read More »
Getting information about your audience in order to create content that engages them is in the 10 Commandments of campaign activity. But not just any old information. We’re not talking about a long list of mobile numbers and email addresses in a plain client profile but rather a resource that is more in-depth and more
Create content that connects: REALLY get to know your audience Read More »
Given our enthusiasm for creating effective information design based on an understanding of how our brains work, it’ll come as no surprise to learn that the intricate and varied world of healthcare communication design is entirely suited to what we do and how we do it. A “one size fits all” design process is not
We love the challenge of using our knowledge of how the brain works and the design principles that stimulate it to solve the problem of presenting complex information so that it becomes more easily digestible and more memorable. The process of unravelling reams of data and creating a visual narrative that tells the story uncovered
The science of infographic design Read More »
Presentations can be a compelling way to showcase your knowledge, experience and specialisms. Delivering a successful presentation is not just about how you speak, it’s also about the quality of the supporting information you use. For most of us, this comes in the form of a slide deck. A great set of slides grabs the
3 powerful ways to improve your organisation’s presentation design Read More »
Last week I had the pleasure of interviewing fellow designer Peter Lippitt of Peter Scarks Design about his journey into infographic design, how he creates his work and what advice he would give to clients looking for an infographic designer. Here’s what he had to say: Can you tell me a bit about your career/education
An Interview with Peter Lippitt Read More »
I’m often asked “So, what is it that you actually do?!” Well, here is a typical working day for me… My first act of the day – no surprise – is to check my emails (if I wake up before my daughter that is). Most of my clients are US-based so I tend to receive
A day in the life of an information designer Read More »
I never understood why I like things to be neat, tidy and – most importantly – to work. As a perfectionist I’m always looking for ways to improve my designs – make them clearer, have more focus, get a stronger message across. It was only when I looked deeper into the theory of information
Top 3 scientific rules for effective information design Read More »