Following a conversation with a client about why we felt we had to rewrite and restructure the content that they’d sent us for an infographic design, we thought we’d share our knowledge about what makes a good, and therefore effective, infographic structure. We’ve also put together a handy FREE INFOGRAPHIC TEMPLATE to help you plan […]
We work with many large businesses and organisations who use infographics to communicate reports and research in a way that makes complex matters easier to understand. As a result, their audiences, including clients and key stakeholders, are more engaged and interested their activities. As our relationships with clients develop, we understand more about their cultures […]
We love the challenge of using our knowledge of how the brain works and the design principles that stimulate it to solve the problem of presenting complex information so that it becomes more easily digestible and more memorable. The process of unravelling reams of data and creating a visual narrative that tells the story uncovered […]
When you see something moving out of the corner of your eye, it instantly catches your attention. It could be a butterfly, your pet, or someone creeping up on you. No matter how much you don’t want to be distracted, whatever caused the movement now has your full attention. Animation uses the same principle to […]
Clever use of graphic assets saves time and money. You can extend the reach and timeline of your project by making your graphics work harder on your behalf. All it takes is some smart planning and a designer with a keen eye and technical know-how. Projects that form part of a wider awareness campaign can […]
From news articles and blogs, to tweets and eBooks – these days, we’re reading (or at least skimming) so much more than we’ve ever done before. Today, the average American consumes 15.5 hours of media every day. This is up from 11 hours in 2008, and 13.6 hours in 2012. And as people consume more, […]
A little something I’ve been working on whilst waiting for some content through for client projects. I wanted to play around with showing 3 data sets on the same chart. Why didn’t I go into Petroleum Engineering?!
I’m often asked “So, what is it that you actually do?!” Well, here is a typical working day for me… My first act of the day – no surprise – is to check my emails (if I wake up before my daughter that is). Most of my clients are US-based so I tend to receive […]