It’s frustrating to start reading a piece of content marketing that you hope will reveal some inspirational ideas, only to find that it says an awful lot about nothing. What you hope will deliver valuable, actionable content turns out to do anything but. Such content will have no unique insights, contain no subject analysis, interpret […]
How to create valuable, actionable content that drives results Read More »
In our line of work, we often come across what we like to describe as content design agency myths. These are misconceptions about the way we do things and what we are like. Assumptions get made about our cost, our ability to deliver what is wanted, our knowledge of an industry and even our temperament.
5 content design agency myths: busted! Read More »
Getting information about your audience in order to create content that engages them is in the 10 Commandments of campaign activity. But not just any old information. We’re not talking about a long list of mobile numbers and email addresses in a plain client profile but rather a resource that is more in-depth and more
Create content that connects: REALLY get to know your audience Read More »
One question businesses and organisations will ask themselves when planning a content design project is whether using the services of an external content design agency is a good idea. Well, there’s a lot to think about. On one hand, a competent in-house editorial team may already be in place and able to do the work,
5 reasons for using a content design agency Read More »
We love microcontent. A lot. It’s simple, easy to do and effective. In this article we introduce you to microcontent, the various formats in which it comes, why you should use it and how you can get started. What is microcontent? Microcontent is a collection of small graphics, snippets or videos that are generated from
A beginner’s guide to microcontent Read More »
A little something I’ve been working on whilst waiting for some content through for client projects. I wanted to play around with showing 3 data sets on the same chart. Why didn’t I go into Petroleum Engineering?!
How to show multiple datasets Read More »
I’m often asked “So, what is it that you actually do?!” Well, here is a typical working day for me… My first act of the day – no surprise – is to check my emails (if I wake up before my daughter that is). Most of my clients are US-based so I tend to receive
A day in the life of an information designer Read More »
Some clients find it very hard to imagine the design you’ll create. Often they aren’t able to visualize a project and feel nervous about the end result, leading to delays and difficult relationships. One of the most important characteristics of a successful designer is the ability to instill a sense of confidence and vision
3-step design process to guaranteeing client buy-in Read More »