Data Visualisation
You need a combination of logic, analysis, science and creativity to create an engaging data visualisation. There are often a range of ways to show a particular set of data, but this can lead to complicated visuals and the key findings of your research being lost in a sea of ‘chart junk’.

We first identify the main messages, findings or conclusions you’d like your audience to draw from the data and then we find the best way to show them. Information design best practice forms the foundation of our data visualisation work. This includes knowledge of how your audience are most likely to read a graph, chart or diagram.

When you understand something quickly and easily you tend to trust and accept it more. We aim to simplify and speed up this understanding through all our visualisations, meaning your audience will trust and engage with your content more readily.