All posts of Non Wood

Create content that connects: REALLY get to know your audience

Getting information about your audience in order to create content that engages them is in the 10 Commandments of campaign activity. But not just any old information. We’re not talking about a long list of mobile numbers and email addresses in a plain client profile but rather a resource that is more in-depth and more […]
why use a content design agency

5 reasons for using a content design agency

One question businesses and organisations will ask themselves when planning a content design project is whether using the services of an external content design agency is a good idea. Well, there’s a lot to think about. On one hand, a competent in-house editorial team may already be in place and able to do the work, […]

A beginner’s guide to microcontent

We love microcontent. A lot. It’s simple, easy to do and effective. In this article we introduce you to microcontent, the various formats in which it comes, why you should use it and how you can get started. What is microcontent? Microcontent is a collection of small graphics, snippets or videos that are generated from […]

Visual content: 10 ways

From news articles and blogs, to tweets and eBooks – these days, we’re reading (or at least skimming) so much more visual content than we’ve ever done before. In 2019, the average person worldwide consumed 8 hours of media every day. This is up from 7 hours in 2011. And as people consume more, the […]
Team creating a professional report design in Word

How to create a professional report design in Word

The ability to produce a professional report design is not a dark art. By adopting some simple guidelines, you can create documents that your audience will be able to read and understand more easily. The report designs we create for our clients are based on the science of how our brain and eyes work when […]

Presentation design: 5 ways to break the mould

Presentation design is all about emotion. A business presentation is a powerful opportunity to engage an audience and inspire it to take action. But so often we see lacklustre default designs that fail to seize that opportunity, leaving audiences disengaged and contents under-sold. By planning and using imagination, you can break the mould and create […]
professional-graph-design

5 tips for professional graph design

As businesses become more and more data-driven, so it follows that the professional graph design, charts and visualisations that communicate this data are more important than ever. Data is everywhere in our daily lives. We see it being presented in so many slick and attractive ways, on fitness trackers, weather apps, software dashboards, even TV […]

How to create a ‘good’ infographic (+FREE template)

Following a conversation with a client about why we felt we had to rewrite and restructure the content that they’d sent us for an infographic design, we thought we’d share our knowledge about what makes a good, and therefore effective, infographic structure. We’ve also put together a handy FREE INFOGRAPHIC TEMPLATE to help you plan […]