An illustration connecting with the audience by depicting a person holding a light bulb.

Create content that connects: REALLY get to know your audience

Getting information about your audience in order to create content that engages them is in the 10 Commandments of campaign activity. But not just any old information. We’re not talking about a long list of mobile numbers and email addresses in a plain client profile but rather a resource that is more in-depth and more […]

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