Author name: Non Wood

A compass-guided map.

How to create valuable, actionable content that drives results

It’s frustrating to start reading a piece of content marketing that you hope will reveal some inspirational ideas, only to find that it says an awful lot about nothing. What you hope will deliver valuable, actionable content turns out to do anything but. Such content will have no unique insights, contain no subject analysis, interpret […]

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An illustration of a mountain with clouds, aiming to achieve more reach and serve as thought leadership campaign assets.

Thought leadership campaign assets: Reach farther, achieve more

No flippancy intended but a thought leadership campaign requires some thought. Part of what makes the work exciting is that we must be innovative. For some of our clients, the endgame in thought leadership activity is getting the audience to sign on the dotted line and become customers. For others it is more a question

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Scientists researching DNA and information design for healthcare communication.

Feeling good about healthcare communication design: How information design can make a difference

Given our enthusiasm for creating effective information design based on an understanding of how our brains work, it’ll come as no surprise to learn that the intricate and varied world of healthcare communication design is entirely suited to what we do and how we do it. A “one size fits all” design process is not

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